Zijin Media think tank special researcher Li Jun gave a special lecture to our teachers and students

Academy of Social College    Release time: November 30, 2023

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On the afternoon of November 24,Chairman of Shanghai Mengtai Data Technology Co., Ltd.、Zijin Media Think Tank Special Researcher Li Jun is a guest Social College,Title of the teachers and students of our college entitled "Digital Sociology in the Background of Artificial Intelligence: Change、Opportunity and Challenge "lecture,The lecture was chaired by Professor Bao Zhiming of our hospital。

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President Bao Zhiming presided over the lecture

Researcher Li first introduced the background of the change of digital sociology,and take the digital sociology research software developed by itself as an example,Focus on the opportunity of digital sociology as a research method,Social survey research methods expressed in the era of wisdom、Quality Interview、Content analysis and Internet experiment research; at the same time,He also pointed out the challenges faced by digital sociology: First, lack of high quality、Systematic related software and facilities; the second is to grasp the lack of relevant concepts and connotations。To make up for the above shortcomings,He set off from the Ruiyan data platform,Introduction to big data -based research methods,Ru Ruiyan · Cloud Interview、Ruiyan · Cloud Collection、Rui Yan · Yunwen Analysis、Rui Yan · Yunyun Experiment, etc.。

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Lecture scene

Analysis of the Big Data analysis of the text,Researcher Li Jun interprets specific cases on hot concepts such as "national security" and "artificial intelligence",Introduced the seven application methods of text analysis and research to the teachers and students present。He takes coding as an example,I introduced to the teacher and students present how to use codes to classify high -frequency vocabulary in different research fields,How to determine the theme model through word frequency statistics。After word frequency statistics and theme models,He also introduced several other application methods in text big data analysis in the units of keywords。Researcher Li Jun's explanation process is detailed,He used different cases to explain the principles and methods of the seven application methods,Patiently interpret it in a data presentation,Let teachers and students present have a deeper understanding of the seven application methods of text analysis and research。

Li JunThe exciting lecture of the researcher,Treating a warm discussion of teachers and students present。How to use the research tool for digital sociology、The challenges faced by artificial intelligence have launched in -depth communication,and share their respective research experience。The lecture ended successfully in warm discussion。

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Question interaction




  Graphic Draft: Li Ying

  Preliminary review: Zhao Yuanliang    

  Second Trial: Wei Song

  Final Audit: Li Li